Digital Editions: a low cost, high value alternative to print

While the look, feel and quality of a professionally printed publication cannot be beaten by anything viewed online, most of our clients will always opt to have a digital edition as well, because this offers several additional benefits. Other clients require digital-only editions to avoid the cost of printing and distribution.

Benefits

• A greater readership –sometimes significantly higher than print only
• No distribution cost – especially beneficial in reaching overseas readers
• Dynamic and interactive – if you want to impress in new ways
• Monitor success – track your readers’ activity
• Build an archive – with search filters to quickly find published articles
• Commercial opportunities – including hyperlinks and additional advertising
• Cutting edge technology – be ahead of your competitors

Easy to produce, download and utilise

Digital editions can be easily produced and can then be downloaded from your website to provide the reader with an on-screen magazine that looks similar to the printed version. The pages can be turned forwards and backwards by clicking. Areas of the screen can be zoomed into for ease of reading.

Increasing usefulness

We can create a digital edition on levels of increasing sophistication:
• Base level – a straight on-screen replica of a printed publication
• Second level – a replica with added search facilities and hyperlinks so that clicking on an advertisement will take the viewer straight through to the advertiser website
• Top level – as above but with the addition of animated graphics, editorial links, video and other visual enhancements that result in an exciting, interactive, ‘living’ experience.

Important considerations

• Digital editions can be reformatted for iPad and iPhone devices to maximise reader numbers and reader convenience.
• Statistics can measure unique visits, page views, top searches and hyperlink clicks, providing you and your advertisers with very useful information.
• Online publications can be transformed into a rich archive of material, thanks to the search facilities available.
• Used as part of an email campaign, digital editions can be extremely effective.
• Digital editions can be used strategically, to be sent at little or no cost to increase print subscriptions.
• Whereas most digital editions are viewed as a series of double pages, the first page of a normally consists of the front cover on its own. To the left hand side of this is a space that could be used for advertisements or sponsor announcements, creating an additional income stream.

To find out more about these opportunities, please contact us